FHLB's communication fosters relationship with Standing Stone Bank
FHLB’s communication programs help differentiate us as a committed business partner.
One way we communicate with members is through our educational opportunities. Between the annual Regional Stockholder Meetings, Financial Management Conference and MPP User Group Conference, we offer our members opportunities to learn from both their local FHLB Cincinnati staff and world-class speakers.
Martá Brown, Chief Financial Officer of Standing Stone Bank in Lancaster, Ohio, has attended three Financial Management Conferences. “We were able to benefit from the CPE credits that we gained through attending and came back because we enjoyed it and found it valuable,” she said. “The presenters provided relevant and timely information and I was able to make in-person connections with FHLB staff that I usually only speak to on the phone.”
In addition to educational events, FHLB Cincinnati communicates with members in other valuable ways through print and digital publications. Our Member Analytics team produces white papers looking deep into trends affecting the Fifth District, which are posted on Members Only. On a weekly basis, members can find updated interest rate and economic summaries. Publications such as our quarterly newsletter, Advancements, this annual report and our regular email updates also connect members with important FHLB information in a timely way.
Additionally, the marketing relationship managers provide members with customized analytical performance reports such as the Pulse Report and Focus Report during regular visits. We also conduct Open House meetings with our members’ management teams that include additional demographic and market-related information.