Summer Webinar Series: Marketing in a Post COVID World
June 25, 2020 2:00 pm
Registration is now open for the first webinar of our summer series. We are pleased to feature guest speaker Joe Sullivan, CEO of Market Insights.
Join us Thursday, June 25 at 2:00 p.m. for a one-hour webinar. The COVID-19 pandemic crisis has disrupted the economy, threatened people's physical health and financial livelihoods and upended their plans for the future. Fear of getting sick and overall uncertainty has elevated consumer anxiety and money concerns. Customers need fewer buzz phrases and product promotions and more empathetic listening, solutions, flexibility and hope. These are the criteria for financial marketing success going forward -- and they existed long before the pandemic even started.
Key learning outcomes from this session include:
- Identify the types of consumer behaviors that are likely to change as a result of this crisis and how that will impact marketing.
- Assess marketing tools that you may need to leave behind.
- Learn to cultivate empathy and build trust.
One CPE credit will be available. The CPE credit will be emailed to you upon attendance of the webinar.
Questions and technical assistance
Thank you for your membership and continued support of the FHLB. If you have any questions, contact Leah Schroeder, Marketing Project Lead, or Courtney Doll, Marketing Relations Specialist, at email@example.com or 877-925-3452.